Case Study
Brand Identity Development for Beyond Borders Magazine by CREATIVE CORPORATION
Client Overview
Beyond Borders is a premium magazine designed specifically for the Romanian diaspora, Romanian business leaders, and members of Romanian diplomatic communities. The publication aims to bridge the gap between Romania and the global landscape, connecting Romanian culture, business insights, and diplomatic achievements to an international audience.
Objective
The challenge was to create a distinct, memorable brand identity for Beyond Borders that would resonate with Romanians living abroad while exuding the sophistication and exclusivity expected of a high-end magazine. CREATIVE CORPORATION’s goal was to develop a brand that embodies the values of connection, pride, and global influence.
Creative Strategy
Our team’s strategy was to emphasize the magazine's role in transcending geographic and cultural boundaries. The name Beyond Borders conveys a sense of exploration and unity across different regions, and our design approach reflects this ethos through visual consistency and a color scheme that balances classic sophistication with modernity.
Logo Design
The logo is a bold, sans-serif typography that communicates strength and professionalism. The double “B” symbol within the logo serves as a minimalistic, yet powerful icon that reinforces the brand’s identity. Each “B” mirrors the other, symbolizing connection across borders. The variations in color schemes provide flexibility, allowing the logo to adapt to diverse layouts while maintaining visual coherence.
Color Palette and Typography
The color palette incorporates both vibrant and subdued tones. The primary palette consists of bold colors like red, blue, and orange, symbolizing energy, diversity, and professionalism, while softer hues add balance and sophistication. These colors are paired with a minimalist and refined typography, ensuring the design aligns with the tastes of an international business and diplomatic audience.
Brand Applications
Magazine Covers: For the magazine’s cover design, we focused on strong, clean layouts that prioritize impactful photography. The name Beyond Borders is prominently displayed, making it an anchor of the layout, while key articles and features are listed with a balanced hierarchy.
Digital Media: The brand identity extends seamlessly to digital platforms, maintaining a cohesive look across the magazine’s website, social media profiles, and digital newsletters. Each element is optimized for high readability and visual impact.
Event Branding: Beyond Borders often holds events that connect Romanians abroad with cultural and professional opportunities. The brand's icon and color scheme are adaptable, allowing us to create branded backdrops, banners, and event signage that bring a sense of exclusivity and brand recognition to each event.
Results
The brand identity we created for Beyond Borders successfully reflects the publication's commitment to high-quality, insightful content for a discerning audience. The design has been well-received by both the Romanian diaspora and local audiences, helping establish Beyond Borders as a trusted, premium source for Romanian insights worldwide.
Conclusion
Through careful consideration of Beyond Borders’ core values, CREATIVE CORPORATION has developed a brand identity that bridges Romanian culture with a global perspective, creating an iconic look that appeals to an international audience. We are proud to support Beyond Borders in connecting people across cultures and fostering a sense of pride and community among Romanians worldwide.
(Attached below are visual assets showcasing the logo variations, color palettes, and magazine mock-ups used for Beyond Borders).
